Trust

Trust, security, and privacy

What consumers should know about allowing brands to use your photos.

Know your rights.

Inspo’s goal is to provide a platform that is secure and trusted by both consumers and brands when they work together to enhance the online shopping experience.

We should all keep that in mind when we take, tag, upload, and share photos.

What consumers need to know. Why brands want to use your photos.

Brands want to use your photos because they’re real. The photos you take with your favorite novelty or on an unforgettable trip can help other people decide what their favorite novelty or place to visit next.

A great photo you take can enhance the shopping or booking experience for other people; that’s why brands want to use them. 

Your photos cannot be used without permission.

If you post a photo on a social network and add a brand’s hashtag, the brand will take this as a sign that you want them to see the photo and possibly use it on their website. In addition, if you post a photo and use a branded location tag, the Brand may comment on the photo and ask for permission to use it.

You own the copyright to your photos.

A photo that you take is your creation and you own the copyright. By adding a hashtag that a brand has promoted for that photo, you can respond to that brand’s content request. If a brand asks you to use your photo for a marketing initiative and you answer “Yes”, you may see your photo in that particular initiative – but it’s still your photo.

If your personal information changes or if you wish to exercise your right to be forgotten, you can correct, update, delete or deactivate your information by contacting Inspo at privacy@Inspo.co.

A photo you take is your creation and you own the copyright.

What brands need to know. Protecting the relationship with your fans is a top priority.

Consumers who take the time to post quality photos with your products and use your brand hashtags are likely already big fans of your brand. Respecting their image rights is the best tactic to protect your relationship with them. Consumers can change their minds.

At Inspo, trust is not a good practice, it is the only practice. An Instagram or Twitter user can decide to make his public profile private. In this case, we will remove their images from your brand’s media library and web gallery, except for images for which explicit rights have already been granted.

GDPR Resource Center.

Visit our GDPR Resource Center and read our GDPR Strategy Guide, articles, and FAQ to learn more about the changing privacy landscape and its importance at Inspo. We are well-positioned to help our customers adapt to the changing regulatory environment and see this as an opportunity for brands to build an even more meaningful long-term commitment with their customers.